This article is part of eBook. Please use the link at bottom to jump to the rest of the eBook...

Process 5: Leveraging the IP Portfolio: IP Synergy Teams

This process includes the creation of cross-functional/divisional IP synergy teams to oversee operationalizing the commercialization strategies. IP synergy teams can be organized in perma­nent units, provided active interaction is maintained (use of CoPs here is an advantage) with var­ious departments and business units throughout and at all levels of the organization. The teams should proactively seek opportunities for leveraging IP across other business units (besides the one it originated in) and external networks, including opportunities around the globe and on the Internet. The following is a guide of the steps that can be taken for seeking opportunities both internally and externally.

• Internal

1.          Provide a profile of groups of IP, cleared for commercialization, for example, groups of patents relating to a certain technology, family of brands relating to a product category for franchising, and copyrights relating to a popular work. The profile should include details on the scope and strength of coverage, strength of protection, projected future uses depending on competitive intelligence, and assessment of present and future mar­ket trends.

2.          Post the profile on the organization's intranet with access to business units, sub­sidiaries, and network of partners.

3.          Oversee transfer and licensing procedures and devise plans for the use of the IP where more than one business unit is interested, to ensure coordination for the further development of the IP in question.

• External

1.           Develop the profile prepared under internal step 1 to include prospective licensees.

2.           Provide information on the IP to Web boards, online IP exchange sites (for patents and trademarks), trade shows, licensing agents, and partners' networks, including global agents.

3.           Create an interactive chat room on the intranet to receive ideas on commercializing IP as well as referrals, leads, and contacts.

4.           Develop relations and contacts with corresponding teams or units in other organiza­tions, including those of the competition.

This article is part of eBook. To read the rest of the eBook (full version) please look at: rise capital